
Application of Artificial Intelligence in Companies in Serbia 2024
Current situation, challenges and opportunities
A comprehensive overview of the state of application of AI in business processes in Serbia.
34%
Among the surveyed companies in Serbia, some use AI, while most have not yet integrated it.
60%
Companies in the information and communication sectors that participated in the research are using AI, while the application in traditional industries is still at a low level.
87%
Surveyed companies using AI reported significant improvements in the efficiency of business processes and decision-making.
Artificial intelligence is changing the rules of the game in business - but how ready are companies in Serbia for that change?
Research by ICT Hub, SAM, and Represent Communications, conducted among a sample of 157 companies across various sizes and industries, reveals key trends: AI is already delivering tangible results for those who have adopted it, but the gap between leaders and those just considering implementation remains huge.
What barriers are holding back wider adoption, which industries are leading the way, and how can your company capitalize on AI's potential? Download the report and find out where the market is - and how to stay one step behind.


